George Njoroge is an entrepreneurial-oriented senior-level executive. He holds Executive Training in Leadership from Strathmore University and an MA in Rural Sociology and Community Development from The University of Nairobi. He is currently the Country Co- ordinator, Farm to Market Alliance (FtMA), Kenya where he serves as the Key focal point for the local and regional key value chain stakeholders. His experience building business models, developing growth strategies, and implementing commercially viable innovative solutions spans over 16 years. Before joining World Food Programme and Farm to Market Alliance, George worked in the financial sector for a decade.