Hafsah Jumare, Founder & CEO of CoAmana, is dedicated to digitizing traditional agricultural market hubs in Nigeria and Kenya through the innovative Amana Market platform. Hafsah has a background in behavioural economics and data science. Under her leadership, CoAmana is enhancing the Amana Market platform with practical AI solutions to improve its scale and impact by addressing crucial needs in market pricing and trade advisory, route risk assessment, the insurance-claims process, and credit risk. Her team ensures these advancements are accessible, even in low-connectivity regions, through essential call center operations, fostering a more resilient and equitable future for farmers and markets.