Name: Jonathan Murugara
County: Tharaka Nithi
Digital Solution Featured: Digifarm Buyers Platform
About
Jonathan is an FSC from Tharaka Nithi who runs his very own Downtown Agrovet and has actively adopted digital agricultural solutions to improve farm productivity, market access, financial inclusion, and resilience.
ALE Focus
At the AgriFin Learning Event 2026, Jonathan will share practical experiences on:
- Adoption and use of digifarm buyer platform
- Benefits realized from the platform
- Challenges encountered and lessons learned
- Recommendations for scaling digital agriculture solutions
Key Achievement
The platform shortens the time taken to pay multiple smallholder farmers by just one click unlike paying individuals
Quote
“The platform is a game changer in how farmers are paid.”
