Clive Abongo
County:Homabay
Enterprise/Business Name:Ndhiwa Peanut
Product Category:Peanut butter and Honey
About the Exhibitor
Clive Abongo is an agripreneur and sole proprietor of Ndhiwa creamy peanut specializing in peanut butter/honey processing,packaging and marketing. Started in the year 20220 and later registered in 2021 making the business a legal business entity.The business started while milling only 5kg per day,packages were small polythene bags that didn’t attract potential customers.Over the years the business has grown to a point of milling over 50Kgs of peanut per day,with well labeled packages and certified by KEBs with an average sales value/revenue of Kshs.37,500 per day.Through participation in Farmer Service Centres and digital agriculture initiatives, they have grown their agribusiness and expanded market opportunities.Local retail shops,supermarkets and local schools have been a major market opportunity to Ndhiwa Peanut with expansion to major shelves of supermarkets in the towns.Ndhiwa Peanut has a youth led initiative has been keen on partnerships and collaborations for growth and expansion and the County Government of Homabay,JICA-SHEP project and CGA-Farm to Market Alliance project have been of immense contribution to the growth.
Products on Display
- Ndhiwa Peanut Butter
- Ndhiwa Honey
What Visitors Will Learn
- Product innovation journey
- Value addition processes
- Market opportunities
- Role of digital services in business growth
Quote
“The future of agriculture belongs to those who dare to innovate, embrace digital solutions, and transform farming from subsistence into a thriving business.”